What's in a name?
Well actually quite a lot - I recently had an altercation with a bricklayer in my street about problems with parking while they were working next door. I already new him by name and reputation but this was the first time he had met me and so I introduced myself. For the rest of the conversation he referred to me by name. Did it make a difference? - you bet it did.
And it was a significant difference...
I felt that I was no longer a grumbling resident but a person with a reasonable complaint that was subsequently resolved. I had empathy to his situation and felt that he had some regard for me as a person.
So every year I try to add something new to my wedding work and my mission for the rest of this year is to learn and remember the names of all in the wedding party. Previously I thought it was all too hard. When being introduced to the bridesmaids it has been a case of in one ear out the other. My mind has been full of other things - lighting, composition, exposure, where's the dress, what are we doing etc etc - its just too hard to remember all these names - WRONG ANDY!!!